We have a golden word of the week this week, ambition, from an X-Games halfpipe gold medalist, SSWSC snowboarding alum Matt Ladley. Matt says, “The definition of ambition is ‘a strong desire to achieve’, for me that isn’t good enough. Ambition to me is to wake up and believe nothing can stop you. It means you look forward to the opportunity of failure because it means you will learn. You welcome a challenge and encourage people to tell you that something can’t be done. That’s the stuff I’m talkin’ about.”